STRATEGY. CREATIVE DIRECTION. UX/UI DESIGN. VIDEO DIRECTION. EDITORIAL DIRECTION

Hyperloop Transportation Technologies

Hyperloop Transportation Technologies, also known as HTT, is an American research company formed using a crowd collaboration approach to develop a transportation system based on the Hyperloop concept, which was envisioned by Elon Musk in 2013.

The Hyperloop is one of the most ambitious projects happening right now. I joined the team to help them define their brand story and digital design system. The creative concept is told through the lenses of “Going Further” and “Time” and is expressed on the website through various rich mediums.

Projects currently underway with Hyperloop Transportation Technologies:  Brand system design, Intercative story telling for the web (Website design and platform strategy) and Route simulator to be used in the capsules, stations and online.

 

Project Goals

  • Amplify HyperloopTT as an innovation company that is a trusted organization for municipalities and partners to work with
  • Communicate key mission and technology driven messages to core audiences, expressing the idea of pushing humanity forward.
  • Define a design system that will be shared throughout the organization and with partners.
  • Design a new communications platform that allows for more creative storytelling and seamless publishing.
  • Inform marketing and communications collateral that communicates the depth of the organization and its many diverse projects.

NOTE: This project is currently in development and will launch in Q4 2018 or Q1 2019

The Creative Concept

Are you ready to challenge time? The “Challenge Time” concept is based on the idea of challenges  big and small. Challenges in our lives, challenges that have been meet in history, and the challenges of building the Hyperloop. It also connects challenges in spending more time with our families and more productive time for our careers. What would you do with extra time?

By putting the Hyperloop in the same category as the first moon walk, climbing Everest or the first in flight, we are amplifying the overall story and it’s statement. This concept brings weight to the Hyperloop project, shinning a light on the next historic milestone that can change humanity and attracts contributors and partners who are looking for challenges greater themselves.

“Get on board and lets challenge time itself”

 


Hyperloop TT Route Simulator

All operational variables such as vacuum pressure, levitation, speed and all measurable aspects of the system are displayed to engineers and systems operators on telematics screens.

 

 

Telematics UI design

All operational variables such as vacuum pressure, levitation, speed and all measurable aspects of the system are displayed to engineers and systems operators on telematics screens.